Luna has been ranked #61 on Forbes’ 2025 Best Startup Employers list, rising from #111 in 2024 and securing the #1 spot in MSK care. With 1.2M+ in-home PT visits and major health system partnerships, Luna continues to redefine PT. Learn more about Luna’s rapid growth.
By Amber Mauro and Palak Shah
Luna, the leading provider of in-home, in-person physical therapy (PT), has been recognized once again by Forbes, ranking #61 on the 2025 Best Startup Employers list, an impressive leap from #111 in 2024. This recognition cements Luna as the #1 startup in musculoskeletal (MSK) care, outpacing competitors like Hinge Health (#87) and Sword Health (#236), and places the company #3 in the Healthcare/Lifestyle & Health category.
Luna’s rapid ascent in Forbes’ rankings reflects a year of unprecedented achievements:
Luna’s recognition as the #1 startup in MSK care is a direct result of its patient-first approach and tech-enabled, in-home delivery model. Unlike virtual PT solutions, Luna provides hands-on, personalized care in the comfort of patients’ homes, increasing adherence rates and improving outcomes. Studies show that 90%+ of patients referred to facility-based PT never start treatment, but Luna’s innovative model is reversing that trend by delivering therapy where and when patients need it most.
With home healthcare spending projected to exceed $200 billion by 2028, Luna is positioned at the forefront of the industry’s transformation. By integrating in-home PT with innovative technology, seamless care coordination, and an expanding provider network, Luna continues to set the standard for scalable, high-quality, and patient-centered rehabilitation.
To learn more about Luna and its impact on the future of physical therapy, visit getluna.com.
PHR
Amber Mauro, PHR, is a seasoned people operations leader and talent acquisition expert with extensive experience driving success in high-growth startups and SMBs. As Head of People Operations at Luna, she excels in scaling teams, implementing large-scale CRM/ATS systems, and integrating BI solutions to enhance TA and HR analytics. Amber is passionate about building up recruiters, candidates, hiring managers, and operational leaders, leading with humility, optimism, and a drive for continuous improvement.
Head of Clinical Services & Co-founder at Luna
Palak Shah, PT, is the Co-Founder and Head of Clinical Services at Luna, bringing over 15 years of experience as a board-certified orthopedic specialist. Before launching Luna, she spent four years as a senior physical therapist at Stanford Hospital, treating complex musculoskeletal conditions and co-lecturing at the Stanford PT residency program. Palak’s expertise in clinical operations, technology-driven healthcare solutions, and scalable program design has been instrumental in shaping Luna’s innovative approach to in-home PT. Her leadership ensures that Luna delivers high-quality, accessible care while empowering therapists with flexible, technology-enabled career opportunities.
A new study from Hoag Orthopedic Institute reveals that Luna’s in-home outpatient physical therapy model significantly lowers costs and improves outcomes for joint replacement patients. Compared to traditional home health, Luna's approach reduced costs by 52%, cut readmissions by 28%, and achieved high patient satisfaction.
Read more
John Seguin, VP of Health System Partnerships at Luna, shares insights on his career, what drew him to Luna, and his vision for building lasting health system collaborations. With a passion for innovation and a track record of delivering value, John is excited to expand Luna’s impact and revolutionize outpatient physical therapy access.
Read more
This year’s Gingerbread House Workshop was filled with creativity, laughter, and holiday magic. Luna team members and their families came together to build sweet memories and share in the spirit of the season. Here’s a look at the highlights from a truly joyful event!
Read moreYou’ve been subscribed to our blog
