Nashville, Tennessee, February 12, 2025—Luna, the leading provider of in-home, in-person physical therapy (PT), achieved significant milestones in 2024, further cementing its position as the largest and fastest-growing in-home outpatient PT provider in the U.S.
This past year, Luna hit major milestones—surpassing 85,000 patients served at home and delivering over 1.2 million in-home PT visits since launching, totaling more than 60 million minutes of 1:1 care. With a visit being delivered in the home every 11 seconds, Luna continues to redefine the accessibility and convenience of physical therapy for patients nationwide.
“These milestones highlight the success of our patient-first approach,” said Palak Shah, Co-Founder and Head of Clinical Services at Luna. “Luna’s vision is to reimagine the physical therapy experience, and maintaining a world-class NPS of 88 is a reflection of our commitment to patient satisfaction, demonstrating that we have stayed true to our mission of delivering outstanding care. Our Medicare MIPS recognition for exceptional performance three years in a row further validates that the Luna Clinical Method™ drives optimal pain and functional return for patients. And facilitating 190,000 guided workouts underscores our unique approach—leveraging technology to enhance care delivery, not replace it, ensuring that patients receive both hands-on expertise and digital support for optimal recovery.”
One such patient shared her experience: “The BEST private exercise and therapy treatment I have ever received. My therapist knew exactly what I needed for therapy. I recommend this service immensely.”
Luna’s clinical excellence remained a priority, earning Medicare MIPS recognition for the third consecutive year for delivering the highest clinical quality in the industry. The platform maintained an impressive Net Promoter Score (NPS) of 88 and a 99.7% thumbs-up rating from patients.
Expanding Luna’s Network of Therapists and Physicians
Luna’s commitment to therapist success and financial growth resulted in over $40 million paid out to therapists in 2024, with the highest-earning therapist at Luna completing more than 3,000 visits in 2024. The platform now boasts over 3,100 treating therapists, with an average of 8.3 new therapists joining Luna daily. Luna also reached a major milestone in physician engagement, surpassing 20,000 referring physicians who trust Luna for their patients' rehabilitation. Through Luna’s Physician Dashboard™, providers can track patient progress in real-time, enhancing care coordination and improving outcomes.
Seamless Operations and Continued Innovation
Luna’s Concierge team handled an impressive 85,000 inbound calls, 53,000 chats, and 72,000 faxes quarterly in 2024, ensuring seamless support for patients, therapists, and physicians. The corporate team also expanded to 350+ employees, with 80% based in the U.S. across 35 states. Notably, 1 in 8 corporate employees at Luna is a licensed physical therapist, reinforcing Luna’s deep industry expertise.
On the technology front, Luna’s engineering team executed 3,855 platform releases, averaging over 10 updates per day. The patient app maintained high ratings across platforms, with 4.4 stars on iOS and 4.2 stars on Android.
Recognition and Industry Leadership
Luna was honored as the 10th best employer in healthcare by Forbes and recognized as the 13th most innovative company in healthcare by Fast Company, highlighting its ongoing impact on the industry. The company also expanded its partnerships with 25 leading hospital systems to further enhance patient access to high-quality, in-home outpatient physical therapy.
With these achievements, Luna continues to revolutionize physical therapy, delivering superior patient care while empowering therapists with career autonomy, financial growth, and a supportive platform for success.
About Luna
Luna is revolutionizing physical therapy by bringing high-quality outpatient care directly into patients' homes—without the need for a home health classification or the limitations of brick-and-mortar clinics. Unlike traditional home health, which primarily serves homebound patients, Luna enables any patient with an outpatient PT prescription to receive care at home, offering greater flexibility and accessibility.
With a commitment to redefining patient care, Luna provides a personalized, hands-on approach supported by innovative technology that connects patients, therapists, and physicians. Luna’s award-winning platform ensures seamless care coordination, while its Luna Exercises™ feature helps patients stay engaged with their prescribed therapy between visits.
Supported by a network of over 3,000 therapists across 55 metropolitan markets in 28 states, Luna’s services are covered by most major insurance plans. As an "Exceptional Provider" designated by CMS/Medicare MIPS, Luna has demonstrated significant improvements in patient outcomes, emphasizing its role in transforming physical therapy and enhancing the quality of life for its patients.
For more information, visit getluna.com.
