Luna’s launch in Los Angeles was a huge hit, bringing together enthusiastic physical therapists and local culture for an exciting kickoff. The launch week was filled with positive energy, great food, and genuine connections, setting the stage for successful on-demand physical therapy in LA. With continued growth planned for the city and beyond, Luna is excited about the future of healthcare innovation.
By Luna and Lily Beltran
Luna is officially open for business in Los Angeles and today we’re taking you behind-the-scenes of the official LA launch. We spoke with Khanh Pham, Head of Therapist Network Development at Luna, along with a few of the newest members of the Luna family in LA to get the scoop on all the festivities. Spoiler alert—it was tons of fun and a huge success.
We are thrilled to report that the LA community welcomed Luna with open arms. Launch week was filled with genuine excitement, positive connections, and meaningful conversations. “The energy surrounding the launch was palpable,” says Khanh. “For months now, we’ve been talking to physical therapists in the LA area eager to work with Luna. Now, those very same PTs are serving up physical therapy on-demand in the LA community.”
“I think this is a great place for the Luna platform. The people in LA are very motivated to be active and well.” - Abbie B., PT, DPT, Luna LA Therapist
The majority of Luna’s operations and support teams traveled to LA for the official launch to host two Lunaverse Onboarding events—one in downtown LA and one in Pasadena. This moment has been months in the making, and it was exciting to finally meet the Luna LA therapists face-to-face. This was our opportunity to help them get acclimated with the Luna platform and prepare to start delivering care through Luna. It was also a chance for Luna’s LA therapists to meet and interact with one another.
If there’s one thing we’ve learned about LA, it’s that the food scene is incredible and the majority of residents are foodies. “We care deeply about creating an exceptional experience for therapists, so we did everything we could to sprinkle a little magic over their onboarding experience,” says Khanh. In this case, that meant embracing the local culture by serving up some of the city’s finest cuisines, like Porto—think life-changing potato balls and empanadas. This was the perfect way to serve up a sweet experience for the newest members of our team.
“Having a modern and tech-savvy way to deliver care in a way that maximizes the needs of both therapists and patients in LA is so ideal. Luna is such a great opportunity to do what I already do, but better. They make things more streamlined and accessible.” - Jenn M., PT, DPT, Luna LA Therapist
Before we left, we were sure to snag this photo of a few members of the Luna team. Khan explains why the quote seemed like a particularly fitting sentiment to cap off the LA launch. “We’re introducing a brand new concept to the LA market. For this to take off, our teams have to believe in it and stay committed to constantly learning from one another. We’re all in this together, and at the end of the day, we’re all hustling to make a change in healthcare.”
The excitement won’t stop after launch week. We’ll be checking in regularly with our LA team to ensure that we’re making their lives easier. Every market comes with new dimensions to consider, and we’re committed to providing physical therapists with the best possible experience. The insights we gain from the LA market will help us improve, continue to serve the Bay Area successfully, and gear up to launch in San Diego and Orange County. Stay tuned!
Luna is now booking PT patients in Los Angeles and the Bay Area. Schedule your first visit here. Or, if you’re interested in joining the Luna LA team, learn more about how we’re reimagining what it means to work and live as a physical therapist here.
Physical therapy, delivered.
Luna is the leading provider of in-home physical therapy, delivering exceptional care to thousands of patients across the country.
Lily Beltran is the Head of Operations and Co-Founder of Luna, where she has been instrumental in transforming the delivery of outpatient physical therapy by bringing high-quality, in-home care to patients. With extensive experience in healthcare operations, performance improvement, and regulatory compliance, she has successfully led initiatives to optimize patient care, streamline credentialing, and enhance therapist success. Passionate about creating high-value healthcare solutions, Lily combines her expertise in business strategy and clinical performance to drive Luna’s mission of making physical therapy more accessible, convenient, and effective.
This blog shares the inspiring journey of a physical therapist who found relief from burnout and regained work-life balance by joining Luna. With Luna's flexible schedule and supportive team, she was able to not only improve her patients' lives but also pursue her passions, like life coaching and traveling. It highlights the benefits of working as an independent contractor and the personal growth that comes with it.
Read moreAt the CPTA 2018 Annual Conference, many physical therapists expressed interest in a modern approach to care delivery due to burnout and administrative burdens. Entrepreneurial PTs want to maximize their free time for additional income but face challenges in marketing, scheduling, and billing.
Read moreElaine’s journey as a physical therapist spans over 40 years, filled with mentorship, medical missions, and a deep passion for patient care. From working in hospitals to kayaking around the world, she has embraced both adventure and service. Now, with Luna, she enjoys the flexibility to balance her career, family, and personal passions while continuing to make a meaningful impact.
Read moreYou’ve been subscribed to our blog
