Luna’s 2024 Year in Review highlights a record-breaking year of patient care, physician referrals, and therapist empowerment. With 1.2M in-home visits now delivered, 20,000+ referring physicians, and 3,000+ physical therapists, Luna continues to transform physical therapy. Explore how innovation, technology, and a people-first culture have propelled Luna to new heights in the industry.
By Luna
As we close out 2024, we’re reflecting on an incredible year of growth, innovation, and impact. From expanding access to in-home physical therapy to strengthening our partnerships with health systems, Luna has solidified itself as the leader in delivering high-quality outpatient physical therapy in the home.
This year, Luna surpassed 85,000 patients served and 1.2 million visits completed, equating to an astounding 60 million minutes of one-on-one care. That means a visit is being delivered in the home every 11 seconds—proving that accessible, convenient care is not just a vision but a reality.
At Luna, delivering high-quality care is at the core of everything we do. In 2024, we achieved:
These milestones highlight the success of our patient-first approach. But beyond the numbers, what truly matters is the impact we have on patients’ lives.
This firsthand experience reflects what thousands of patients have shared—Luna is redefining recovery by bringing expert, personalized care directly to them.
Palak Shah, Head of Clinical Services, shares her perspective on what this means for the future:
Luna’s future remains focused on expanding access to high-quality care, strengthening our partnerships with health systems and health plans/accountable care organizations (ACOs), and enhancing our technology to deliver even more personalized and proactive care.
Physician referrals play a vital role in ensuring patients receive the care they need. In 2024, Luna surpassed 20,000 physicians referring patients to our platform, a testament to the trust we’ve built within the healthcare community.
Terry Hanisko, Head of Physician Relations, attributes this growth to Luna’s ability to remove barriers to care and streamline workflows:
As we look ahead, Luna will continue working hand-in-hand with physicians to improve care coordination, reduce administrative friction, and ensure patients receive the highest quality therapy at home.
Luna’s model not only benefits patients—it’s also transforming the profession for therapists. In 2024, we hit the following milestones:
This flexibility and financial opportunity have made Luna an attractive choice for physical therapists nationwide.
Our internal teams have also grown significantly. In 2024, Luna expanded to 350+ corporate team members across 35 states and 20% of our workforce based internationally. Notably, 1 in 8 corporate employees at Luna is a physical therapist, ensuring that clinical expertise continues to shape our decision-making at every level.
Amber Mauro, Head of People Operations and Therapist Acquisition, reflects on how Luna’s culture has evolved while maintaining its core mission:
Luna’s impact didn’t go unnoticed in 2024. We were honored to be recognized among the best in healthcare: 10th Best Employer in Healthcare by Forbes and 13th Most Innovative Company in Healthcare by Fast Company.
Additionally, our team worked tirelessly to enhance the Luna platform, delivering:
Check out the Luna App in the App Store or Google Play Store.
Behind Luna’s record-breaking year was a significant expansion in our operational capacity to support patients, physicians, and therapists seamlessly. Our Luna Concierge team handled an immense volume of interactions, ensuring efficient communication and streamlined care coordination. In 2024, we managed:
With a rapidly growing patient and therapist network, our operations scaled to match demand—ensuring that every interaction, from initial scheduling to ongoing support, was handled with efficiency and care.
In 2024, Luna strengthened its collaboration with leading health systems to bridge the gap between hospital care and in-home physical therapy. By integrating with hospitals, we’re enabling seamless transitions for patients, reducing readmissions, and improving recovery outcomes.
This growing network of partnerships reflects our mission: to make high-quality, convenient physical therapy more accessible than ever. These collaborations ensure that patients receive expert care at home while maintaining a strong connection with their hospital providers.
As we step into 2025, we remain committed to:
Luna’s rapid growth in 2024 reinforces that the future of physical therapy is in the home—and we’re leading the way. Thank you to our patients, physicians, therapists, partners, and corporate team members for making this year a success. We can’t wait to see what we achieve together in 2025!
Physical therapy, delivered.
Luna is the leading provider of in-home physical therapy, delivering exceptional care to thousands of patients across the country.
Luna has been recognized by Fast Company as one of the World’s Most Innovative Healthcare Companies for 2024, ranking #13 in the Healthcare category. This accolade highlights Luna’s groundbreaking approach to patient care, leveraging technology to enhance the accessibility and effectiveness of physical therapy.
Read moreDirect Access has revolutionized physical therapy by allowing patients to see a therapist without a prescription, making care more accessible and efficient. This change benefits not only patients but also therapists and physicians by reducing delays, improving recovery outcomes, and streamlining the healthcare process.
Read moreLuna’s launch in Los Angeles was a huge hit, bringing together enthusiastic physical therapists and local culture for an exciting kickoff. The launch week was filled with positive energy, great food, and genuine connections, setting the stage for successful on-demand physical therapy in LA. With continued growth planned for the city and beyond, Luna is excited about the future of healthcare innovation.
Read moreYou’ve been subscribed to our blog
